YouTube advertising, Ireland
YouTube advertising that puts your video in front of the people you want to reach
We plan, target and manage YouTube ad campaigns through Google Ads, and help you make video that works in the first few seconds. Campaigns are tracked in Google Analytics 4 and planned alongside your search and display ads.
- Who it’s for
- Brands, tourism, events and B2B firms
- What you get
- Strategy, targeting and reporting
- Formats
- Skippable, bumper and Shorts ads
- Video
- We can produce it or advise
The problem
A good video still needs the right audience and a clear next step
Many businesses have video that nobody outside their followers sees. Others run YouTube ads with no clear audience, no call to action and no way to tell whether viewers went on to visit, call or buy.
YouTube ads work when the first five seconds earn attention, the audience is chosen with care and every campaign is linked to what happens next on your website.
What's included
What's included in YouTube advertising
Planning, targeting, creative support and reporting in one service.
Video ad strategy
Goals, audiences, formats and budget set out in a short plan, linked to your search and social campaigns.
Audience targeting
Targeting by interests, life events, searches and locations, plus your customer lists and website visitors.
Ad formats
Skippable in-stream, non-skippable, bumper, in-feed and YouTube Shorts ads, chosen to fit the goal and the video.
Advice on hooks, length, captions and calls to action, or new video produced by our content team.
Tracking
Conversion tracking in Google Ads and GA4, plus engaged-view measures where they help.
Optimisation
Regular reviews of view rates, placements, audiences and conversions, with budget moved to what performs.
How it works
How a YouTube campaign works
Step 1
Plan
We agree what the campaign should achieve and who it should reach, and review the video you already have.
Step 2
Prepare the video
We advise on edits for each format, such as a short cut for bumper ads, or produce new video with you.
Step 3
Launch
Campaigns go live with tracking, frequency caps and placement exclusions in place.
Step 4
Report and refine
Monthly reporting shows reach, views, clicks and conversions, and what we will test next.
Creative
What makes a YouTube ad work
- Your brand and main message in the first five seconds
- Captions, because many people watch with the sound off
- One clear call to action, matched to the landing page
- Different cuts for different audiences and formats
- Vertical versions for YouTube Shorts
You do not need a big production budget. Clear, well-lit video shot on location often works better than a polished brand film. Our content marketing service plans, films and edits video for websites, social media and ads.
Proof
Campaign and content work for our clients
Awareness and content projects for named clients.
Local government
A campaign website and Facebook-led awareness plan for Leitrim County Council, with a weekly posting schedule and launch support.
Horticulture
A content-led social strategy for an Irish flower farm, built around the growing calendar from planting to arranging.
Keep exploring
Related pages
Common questions
How are YouTube ads charged?
Most skippable YouTube ads are charged when someone watches for a set time or clicks, rather than for every impression. Bumper ads are charged by impressions. We choose the bidding method based on your goal.
Do we need a professionally produced video?
Not always. Clear, short videos made for the format often perform well. We can advise on editing what you have, or plan and produce new video with you.
Can YouTube ads generate leads, not just views?
Yes, when campaigns target the right audiences and send viewers to a page built to convert. We track form fills, calls and sales from YouTube in Google Ads and GA4.
Can we target viewers in the UK as well as Ireland?
Yes. YouTube campaigns can target any country, region or city, and we can run separate campaigns for Ireland and the UK with their own budgets and messages.
Get your video seen by the right people
Book a free 30-minute consultation. Bring the video you have, or your idea, and we will talk through audiences, formats and budget.