Remarketing and retargeting, Ireland
Remarketing that brings back the people who visited your website but did not enquire or buy
Most visitors leave without booking, buying or getting in touch. We set up remarketing on Google, YouTube, Meta and LinkedIn to bring the right ones back with the right message, and measure the enquiries and sales it brings in.
- Who it’s for
- Shops, tourism and B2B services
- Channels
- Google, YouTube, Meta and LinkedIn
- What you get
- Audiences, ads and reporting
- Built on
- GA4 and consent-aware tracking
The problem
Interested visitors leave every day and never come back
People compare options, get interrupted or wait until payday. Without remarketing, an interested visitor who leaves your website is gone unless they remember your name.
Remarketing shows relevant ads to people who have already shown interest: visited a service page, viewed a product, started a booking or opened your emails. Because they know you already, these campaigns can cost less per enquiry than reaching new people.
What's included
What's included in remarketing
Audiences, ads and measurement across the channels your buyers use.
Audience strategy
Audiences built from page views, product views, abandoned baskets and bookings, with time windows that match your sales cycle.
Google and YouTube
Display, YouTube and dynamic remarketing that shows people the products or services they looked at.
Meta and LinkedIn
Retargeting on Facebook, Instagram and LinkedIn using the Meta pixel and the LinkedIn Insight Tag.
Customer lists
Customer and subscriber lists used to win back past buyers, or to exclude them from ads meant for new customers.
Messages by stage
Different ads for people who browsed, compared or nearly bought, so the message matches where they are.
Frequency and exclusions
Frequency caps and exclusions, so recent buyers are not chased with ads.
How it works
How we set up remarketing
Step 1
Check tracking
We check your GA4, Google Tag Manager, Meta pixel and consent set-up before building any audiences.
Step 2
Build audiences
We create audiences by page, product and behaviour, large enough to be useful.
Step 3
Create ads
We write and design ads for each audience and stage, and agree them with you.
Step 4
Measure
We report on the enquiries and sales remarketing brings in, and adjust windows, messages and budgets.
Consent and tracking
Remarketing with consent in place
Remarketing depends on cookies and tracking that visitors must agree to. We set up your cookie banner, Google Consent Mode and tags so tracking only runs where people have given consent.
- Cookie consent banner connected to Google Tag Manager
- Google Consent Mode set up and tested
- Customer lists used only where you have the right to use them
- Privacy notice wording agreed with your own advisers
We provide the technical set-up and training, not legal advice. Decisions about privacy and data protection stay with you and your advisers.
Proof
Tracking and ads for our clients
Campaigns measured on enquiries and sales.
Tourism
Geo-targeted Google Ads with call and enquiry tracking for a Westport bike hire business, so every campaign could be judged on calls and bookings.
Results
12x ROAS in 2025
We reported a 12x return on ad spend (ROAS) in 2025. Every campaign we run is judged on enquiries and sales, not clicks.
Keep exploring
Related pages
Common questions
What is the difference between remarketing and retargeting?
They mean the same thing. Google calls it remarketing; Meta, LinkedIn and others usually call it retargeting. Both show ads to people who have already visited your website or engaged with your business.
Is remarketing allowed under GDPR?
Remarketing relies on cookies and personal data, so it needs consent and a clear privacy notice. We set up the technical side, including cookie consent and Google Consent Mode. We do not give legal advice, so check your approach with your data protection adviser.
How long should people stay in a remarketing audience?
It depends on how long your buyers take to decide. A café or event might use days, a holiday booking weeks and a B2B service months. We set windows based on your sales cycle and test them.
Will people find remarketing ads annoying?
Not if they are done well. We cap how often people see ads, stop showing them to people who have bought and change the message over time.
Win back the visitors you are losing
Book a free 30-minute consultation. We will check your tracking and show you where remarketing could bring people back.