Mentoring
Digital mentoring for business owners
One-to-one sessions on AI tools, automation, websites, SEO, digital marketing and analytics, focused on your business and the decisions in front of you. Philip Weldon is an appointed digital mentor on the panels of Local Enterprise Offices including Dublin City, Dún Laoghaire-Rathdown, Meath, Monaghan and Mayo.
- Who it’s for
- Owners of small businesses
- What you get
- One-to-one sessions and agreed actions
- Delivered
- 85+ mentoring clients in 2025
- Appointed through
- Local Enterprise Office panels
Too many digital decisions, not enough time
Owners of small businesses face a steady stream of digital decisions, often with no one independent to ask.
- Should we use AI, and which tools?
- Is the website worth fixing, or should we rebuild?
- Which marketing is actually working?
- Who can we trust to build it, and at what scope?
Mentoring gives you an independent second opinion from someone who builds these systems for clients. You bring the questions; we agree practical next steps you can act on, with or without outside help.
What sessions cover
AI tools
Which AI tools suit your business, how to use ChatGPT, Microsoft Copilot or Gemini safely with customer data, and where they save real time each week.
Automation
Spotting repetitive admin, such as invoices, enquiries and reports, and deciding whether Make.com, Zapier or tools you already have can take it on.
Websites and SEO
Reviewing your website, deciding whether to fix or rebuild, briefing a developer, and the SEO and Google Business Profile basics that bring in enquiries.
Digital marketing priorities
Where to spend limited time and budget: social media, LinkedIn, Google Business Profile, Google Ads, email or content, and how to tell what is paying off.
Analytics
Setting up and reading Google Analytics 4 and Google Search Console, so you can see which pages, channels and campaigns are working.
Software and roadmaps
Choosing between software options and quotes, and a digital roadmap that puts your next steps in a sensible order.
How mentoring works
Step 1
Before the session
You share what you want to cover and any links, reports or quotes you are weighing up, so the time goes on decisions rather than background.
Step 2
The session
We work through your questions with your website, analytics or tools open where that helps, and test ideas on the spot.
Step 3
Actions
You leave with agreed actions in priority order and, where useful, links to tools, guides and templates.
Step 4
Follow-up
Later sessions check progress, deal with anything that got stuck and tackle the next decision.
Mentoring on Local Enterprise Office panels
Local Enterprise Offices offer mentoring to small businesses through panels of appointed mentors with different specialisms. Philip is an appointed digital mentor on the panels of LEOs including Dublin City, Dún Laoghaire-Rathdown, Meath, Monaghan and Mayo.
Mentoring is by panel appointment only. Each LEO runs its own process and appoints mentors from its panel.
Mentoring for Local Enterprise Offices
We worked with 85+ mentoring clients in 2025. Two of our LEO mentoring engagements are written up as case studies.
Enterprise support
One-to-one support on AI tools, automation, websites and SEO, digital marketing priorities, analytics, software selection and digital roadmaps for owner-managed businesses.
Regional
The same digital mentoring service for regional businesses through LEO Mayo, covering AI tools, automation, websites, marketing and digital roadmaps.
Ways to start
Not sure where to start? Book a free 30-minute call with Philip and we will point you to the right first step.
One repetitive task taken off your list: designed, built, tested and handed over. Fixed scope, ask for a quote.
Want a full review and a costed 90-day plan? The sprint goes deeper than a mentoring session can.
Keep exploring
Related pages
Common questions
How are mentors appointed?
Local Enterprise Offices appoint mentors from their own panels. Mentoring is by panel appointment only, so it cannot be booked with us directly.
How many sessions will I need?
It depends on what you want to achieve. Some owners need one session to make a decision; others use a series to work through a digital roadmap. We agree this at the start.
Are sessions online or in person?
Sessions can run online, which suits owners anywhere in Ireland or the UK. In-person sessions can be arranged where your LEO programme or the topic calls for it.
Do I need to be technical?
No. Sessions are in plain English and start from where your business is today.
What if I need work done after mentoring?
Mentoring is independent advice. If you want help delivering something, we can quote separately, and you are free to use any provider.
Talk through your next digital decision
Book a free 30-minute consultation call and bring the digital decision that is costing you the most time.