LinkedIn marketing, Ireland
LinkedIn marketing and advertising for B2B firms that need to reach decision-makers
We help professional services firms, B2B companies and public bodies in Ireland use LinkedIn well: a company page and leadership profiles worth following, content that shows your expertise, and LinkedIn ads targeted by role, sector and company.
- Who it’s for
- B2B firms and professional services
- What you get
- Content, ads and lead tracking
- Ad formats
- Sponsored, document and lead gen ads
- Start with
- A LinkedIn review
The problem
Most company pages are ignored, and most LinkedIn ads are too broad
B2B buyers check LinkedIn before they take a call. Too often they find a company page with no recent posts, leaders with empty profiles and ads aimed at everyone in Ireland with a job title.
LinkedIn rewards expertise and consistency. A small number of useful posts from real people, plus well-targeted ads, does more than daily posting nobody reads.
What's included
What's included in LinkedIn marketing
Organic content and paid campaigns, planned together.
LinkedIn strategy
Audiences, messages, content themes and goals, with a clear job for your company page and leadership profiles.
Profile and page optimisation
Company page and leadership profiles rewritten so buyers quickly see who you help and how.
Thought leadership content
Posts, documents and articles drawn from your team’s expertise, written in their voice and approved by them.
LinkedIn ads
Sponsored content, document, video and message ads, targeted by job function, seniority, sector and company size.
Lead gen forms and tracking
LinkedIn lead gen forms connected to your CRM, such as HubSpot, plus the LinkedIn Insight Tag and GA4 tracking.
Account-based campaigns
Ads aimed at a named list of target companies, supported by content and outreach from your team.
How it works
How LinkedIn marketing works
Step 1
Review
We review your company page, key profiles, recent posts and any ad campaigns, and agree goals.
Step 2
Plan
You get a LinkedIn plan: audiences, themes, posting rhythm and an ad approach with a test budget.
Step 3
Create and launch
We write content with your team, set up tracking and launch ads once you approve them.
Step 4
Measure
We report on reach, engagement, leads and cost per lead, and refine targeting and content.
Your expertise
Turn your expertise into LinkedIn content
Most B2B firms already have the material for strong LinkedIn content: client questions, talks, training, guides and views on what is changing in their sector. We help you capture it and turn it into posts people want to read.
Philip Weldon, our Managing Director, speaks on AI at ACCA Ireland events, including the ACCA Ireland Annual Conference 2026. Talks, training and guides like these make strong LinkedIn material: one talk can become a series of posts, a document carousel and a newsletter.
- Short interviews with your experts to capture ideas
- Posts written in each person’s voice
- Document carousels made from guides and slides
- Content reused in email through HubSpot or Microsoft 365
Proof
B2B work and expertise
Talks and content for professional and technical audiences.
Professional bodies
Philip speaks on AI at ACCA Ireland events, including the Annual Conference 2026 and an “AI for Accountancy Practices” session.
B2B
A technical laboratory group
Standards-led content and schema for a technical B2B laboratory group, with tracking of how often AI tools cite the business.
Keep exploring
Related pages
Common questions
Is LinkedIn advertising worth it for B2B?
It can be, when the offer suits the audience. LinkedIn clicks usually cost more than on other platforms, but targeting by role, seniority and company is more precise. We start with a test budget and judge it on qualified leads, not clicks.
Should we post from the company page or personal profiles?
Both, with different jobs. Personal profiles usually reach more people and build trust. The company page is the home for news, jobs and ads. We plan content for each.
Do LinkedIn lead gen forms work?
They make it easy for people to share their details without leaving LinkedIn. The trade-off can be lower intent, so we connect the forms to your CRM and track which leads become clients.
Can you write posts for our partners or directors?
Yes. We interview them, draft posts in their voice and send them for approval. Many of the best posts start with a short conversation.
Make LinkedIn work for your firm
Book a free 30-minute consultation. We will review your company page and profiles and suggest where to start.