Google Shopping ads, Ireland
Google Shopping ads and Merchant Center management for Irish online retailers
We set up Google Merchant Center, fix product feeds and run Shopping and Performance Max campaigns for retailers selling online from Ireland. Sales are tracked in Google Analytics 4, so you can see which products earn their spend.
- Who it’s for
- Online shops and producers
- Platforms
- WooCommerce, Shopify, BigCommerce and more
- What you get
- A clean feed and measured campaigns
- Start with
- A Merchant Center check
The problem
Shopping ads are only as good as your product feed
Shopping ads are built from your product data, not from keywords. Missing GTINs, vague titles, wrong prices or shipping details and disapproved products stop ads showing, or show them for the wrong searches.
In many Shopping accounts the feed is the problem before the campaigns are. Fixing it is often the quickest way to more sales.
What's included
What's included
From Merchant Center set-up to monthly campaign management.
Merchant Center set-up
Business details, shipping, returns and tax settings configured and verified, and linked to Google Ads and GA4.
Product feed fixes
Titles, descriptions, images, GTINs, categories and availability cleaned up, and disapproved products fixed.
Feed connection
Feeds connected from WooCommerce, Shopify, BigCommerce, Squarespace or Wix, so products and prices stay in step.
Campaign build
Shopping and Performance Max campaigns grouped by category, margin or best sellers, with budgets you agree.
Free product listings
Your products shown in Google’s free listings and on the Shopping tab, alongside paid ads.
Sales tracking
Purchase tracking with order values in GA4 and Google Ads, so return on ad spend is measured on real sales.
How it works
How we run Google Shopping ads
Step 1
Check
We review Merchant Center, your feed, your tracking and any existing campaigns, and list what is holding sales back.
Step 2
Fix the feed
We correct product data at the source in your shop, so fixes stay fixed.
Step 3
Launch
We build campaigns around your best sellers and margins, with budgets agreed before launch.
Step 4
Optimise
Each month we review products, search terms and return on ad spend, and move budget to what sells.
Platforms
Shopping ads for WooCommerce, Shopify and other platforms
We build and support online shops on WooCommerce and work with Shopify, BigCommerce, Squarespace and Wix. That means we can fix feed problems in the shop itself, not just in Merchant Center.
- Product titles written the way buyers search
- Irish VAT rates and delivery zones that match your feed
- Sale prices and stock levels kept in step with the feed
- Checkout and purchase tracking tested before launch
See our websites and eCommerce work, and how we help retail and eCommerce businesses.
Proof
eCommerce work for our clients
Shops, checkouts and reporting we have built.
eCommerce
WooCommerce Eircode lookup
We built our WooCommerce Eircode lookup plugin so customers can fill in their full Irish address from their Eircode at checkout.
Horticulture
An Irish flower farm selling seasonal flowers direct, with weekly sales reporting automated from point of sale to Google Sheets.
Results
12x ROAS in 2025
We reported a 12x return on ad spend (ROAS) in 2025. Every campaign we run is judged on enquiries and sales, not clicks.
Keep exploring
Related pages
Common questions
What is Google Merchant Center?
Google Merchant Center is where you upload your product data so Google can show your products in Shopping ads, free listings and other Google services. It holds your product feed, shipping and returns settings and business details.
Why are my products disapproved?
Common causes are missing GTINs or identifiers, prices or availability that do not match your website, missing shipping details and policy issues. We find the cause in Merchant Center and fix it at the source.
Do you work with Shopify as well as WooCommerce?
Yes. We build on WooCommerce and work with Shopify, BigCommerce, Squarespace and Wix. Each platform connects to Merchant Center differently, and we set up the right connection for yours.
Should we use Shopping or Performance Max campaigns?
It depends on your catalogue, budget and tracking. Standard Shopping gives more control and clearer reporting. Performance Max can reach more placements once tracking is solid. We often start with one and test the other.
Get your products in front of more buyers
Book a free 30-minute consultation. We will look at your Merchant Center account and feed and tell you what is holding sales back.