Leitrim County Council – The Leitrim Gathering
About our project with Leitrim County Council
Titan Digital worked with Leitrim County Council and the Economic Development team on the digital launch of The Leitrim Gathering, building a campaign website, registration pathway and Facebook-led awareness plan that generated over 250,000 organic impressions in the first three weeks alone.
CLIENT
INDUSTRY
Launching A County-Wide Digital Campaign
Titan Digital worked with Leitrim County Council and the Economic Development team on the digital launch of The Leitrim Gathering, a county-wide event campaign planned for 2025.
The project focused on building early awareness, giving the campaign a central online presence and creating a simple way for individuals, community groups and organisations to register interest in getting involved.
Building A Central Online Presence
The Leitrim Gathering needed a digital presence that could support a public awareness campaign over a four-month period.
The campaign required:
- A clear online home for the event
- A way for people and groups to register their interest
- A content structure the council team could update internally
- A social media plan to build awareness
- Early momentum across local, regional and diaspora audiences
The core campaign objective was brand awareness.
Supporting A Broad Public Audience
The event needed to reach a broad audience quickly while still giving the internal team enough control to publish updates, share campaign information and capture expressions of interest.
The digital setup had to be simple, flexible and campaign-ready. It needed to support early promotion without creating unnecessary complexity for the team managing it.
Titan Digital’s Approach
Titan Digital developed a digital strategy built around two primary owned channels:
- Website
The website was built from the ground up to act as the central campaign hub. It gave the council team a place to publish information, add campaign content and direct people towards registration.
The Facebook activity supported awareness and reach, with a weekly posting schedule shaped around key target locations and audience groups.
What Titan Digital Delivered
Titan Digital delivered:
- A campaign website for The Leitrim Gathering
- A registration pathway for individuals and groups interested in taking part
- A website structure the internal team could update
- A Facebook-led awareness plan
- A weekly posting schedule
- Campaign messaging focused on participation and visibility
- Digital support during the early launch phase
Results
The campaign generated strong early visibility. In the first three weeks alone, organic Facebook activity reached over 250,000 impressions.
This early momentum helped the campaign establish awareness, direct people to the website and create a clear digital base for ongoing event promotion.
Why It Worked
The project succeeded because the digital strategy was kept focused. Rather than spreading effort across too many channels, the campaign concentrated on a simple website and a consistent Facebook presence.
That gave the council team a practical structure for managing the campaign while allowing the event to build visibility quickly.