Practice area
Digital marketing and advertising that shows which spend brings in customers
We help organisations in Ireland and the UK see which marketing brings in customers, and stop paying for what does not. From Dublin, we provide digital marketing services across social media, content and paid advertising, with Google Analytics 4 (GA4) tracking that ties each channel to enquiries, bookings and sales.
- Clients
- Private and public sector organisations
- Deliverables
- Campaigns tracked to enquiries and sales
- Markets
- Ireland, plus UK content and LinkedIn
- Entry point
- A digital marketing audit
The challenge
Reach and clicks rarely show whether marketing produces customers
Most marketing teams are stretched. Boosted posts go out without a plan, Google Ads run on broad keywords and budgets are set and forgotten. The monthly report shows reach and clicks, while GA4 often tracks no enquiries at all.
We start with the outcomes leaders care about: bookings, calls, sales and registrations. We track them in GA4 and Google Tag Manager, then plan social, content and ads around the audiences most likely to act. Local campaigns focus on Ireland; content and LinkedIn work also serves UK organisations.
How we help clients
Each channel must earn its budget through tracked conversions
We work in Google Ads, Meta ads, LinkedIn, Google Business Profile, Google Analytics 4, Google Tag Manager and HubSpot, always in accounts the client owns.
We set the Facebook and Instagram strategy, run a weekly posting schedule and community management, and configure the Meta pixel so ads report real conversions.
We build company page and founder content, thought leadership and LinkedIn campaigns for B2B firms, professional services firms and public bodies.
We plan articles, guides, case studies and email content around the questions buyers ask, and structure each piece to support SEO.
We direct photography and produce short-form video, carousels and captions around each client’s calendar, season or campaign.
We build search campaigns on high-intent keywords, and run Google Shopping ads from a clean Google Merchant Center feed for retailers.
We use display and YouTube campaigns to build awareness, and remarketing to re-engage visitors who left without acting.
We manage profile set-up, posts, photos and reviews for organisations that serve a town or region, as we did for Paddy & Nelly Bikes in Westport.
Tracking, conversion and strategy
We set up GA4 and Google Tag Manager, track conversions, improve landing pages, run digital audits and write a marketing plan teams can follow.
Our approach
Tracking comes first, so every decision rests on evidence
01
Assess the baseline
We review the client’s ads, social channels, website and GA4 data, and establish who buys, why and when.
02
Set the plan
We agree a written plan covering audiences, channels, messages, budget split and the conversions to track.
03
Launch in stages
We set up tracking first, then launch campaigns, content calendars and creative in stages, so early results guide the rest.
04
Report and refine
Monthly reporting covers enquiries, bookings and sales rather than reach alone, and sets out clear changes for the month ahead.
Client work
Focused campaigns with clear tracking produce results clients can see
Each engagement below is with a named client. The stories set out the work, the channels used and what changed as a result.
Local government
We designed a Facebook-led awareness plan and weekly posting schedule for local, regional and diaspora audiences. It generated over 250,000 organic Facebook impressions in the first three weeks.
Horticulture
We built a content-led social strategy around the growing calendar, from planting to arranging, with consistent posting and regular review of reach, saves and enquiries.
Tourism
We ran geo-targeted Google Ads on high-intent “bike hire Westport” searches in peak season, with call and enquiry tracking. The result was more calls from visitors already in Westport.
Paid advertising
12x return on ad spend
In 2025, our paid advertising work achieved a 12x return on ad spend (ROAS). Every campaign is built around tracked conversions, so that return is measured rather than estimated.
Ways to engage
Start with a defined scope, then scale what works
A small first engagement shows what the numbers say before budgets grow. Each option has a defined scope and set of deliverables. Fixed scope, ask for a quote.
A diagnostic of your ads, social channels, website and GA4 tracking, ending in a prioritised action list your team can use with or without us.
An SEO health check and a baseline of whether AI tools mention your organisation, with a prioritised list of fixes.
Training in social media, LinkedIn, Google Ads and GA4 for in-house teams, so they can run more of the marketing themselves.
Explore further
Related capabilities
Questions clients ask us
What budget do we need for Google or Meta ads?
It depends on your market and goals, so we do not quote a figure here. Your plan sets a test budget large enough to learn from, and we scale only what produces tracked enquiries or sales.
Should we use Google Ads or Meta ads?
It depends on buyer intent, and most plans use both. Google Search reaches people already looking for what you offer, such as visitors searching for bike hire in Westport, while Meta ads build awareness among people not yet searching. The weighting follows where your buyers are and what the tracking shows.
Do you manage social media day to day?
Yes. We can manage your channels, or set up the plan, templates and calendar and train your team to run them. Elmgrove Irish Flower Farm’s social strategy, for example, rests on a consistent posting rhythm and regular review.
How do you report results?
Through a short monthly report built from GA4, Google Ads, Meta and your customer relationship management (CRM) system. It focuses on enquiries, bookings and sales rather than reach alone, and sets out what we will change next.
Will we be locked into a long contract?
No. Campaign management and social retainers run month to month unless you ask for something different. You keep ownership of every ad account, pixel and analytics property.
Do you work with UK organisations?
Yes, for content, LinkedIn and paid campaigns aimed at UK audiences. Local campaign work, such as Google Business Profile and geo-targeted ads, focuses on Ireland. Our UK page sets out how we work with UK clients.
Let's discuss your digital marketing priorities
Book a call with Titan Digital. We will review your channels and tracking with you and identify where your budget is best spent.