An online order and donation portal for HIV Ireland’s GlowRed campaign

Campaign participation depends on how easy it is to take part

GlowRed is an HIV Ireland awareness and fundraising campaign. It needed a straightforward way for individuals and organisations to order GlowRed pins, make a donation and receive clear confirmation that their order had been received.

For a public awareness campaign, the supporter journey needs to be quick, clear and trustworthy. The process also had to keep administration simple for the team managing fulfilment. The key requirements were to:

• Make it easy to order a GlowRed campaign pin
• Allow supporters to donate as part of the same journey
• Capture the information needed for dispatch
• Notify the office team when an order was placed
• Send a clear confirmation email to the end customer
• Keep the experience simple, accessible and low-friction

We brought ordering, donation and confirmation into one journey

We created an online order portal on the HIV Ireland website. Supporters complete the full process in one place: order a pin, add their details, make a donation and receive confirmation.

The design serves two audiences at once. Supporters get a simple, low-friction journey, and the office team receives the order information it needs to process and dispatch the pins.

A website-based portal that supports dispatch behind the scenes

The portal includes:

• An online order portal for GlowRed pins
• A donation pathway within the same journey
• Automated confirmation emails to the end customer
• Internal notifications to the office team when an order is placed
• The dispatch details the team needs to fulfil each order
• A journey that works for both individuals and organisations

Less administration and a more consistent supporter experience

The portal gave HIV Ireland a clearer, more reliable way to manage GlowRed campaign orders and donations. It helped to:

• Reduce manual administration around campaign orders
• Create a smoother supporter experience
• Give the office team the information needed for dispatch
• Support both individual and organisational participation
• Provide a more professional and consistent campaign journey

The project shows the value of focused digital development: one website improvement that supports a real campaign, reduces admin for the team and makes it easier for supporters to contribute.

Related capabilities: websites and eCommerce, the Website and Systems Care Plan and our work with charities and non-profits. Book a free 30-minute consultation to discuss a similar project.