Display advertising, Ireland
Display advertising that builds awareness with the right people and brings them back
Display ads put your brand in front of people on websites, apps and YouTube across the Google network. We plan the audiences, produce the creative and set up tracking, so awareness campaigns can be judged on what they lead to.
- Who it’s for
- Launches, events and public campaigns
- What you get
- Audiences, creative and reporting
- Network
- Google Display Network and YouTube
- Pairs with
- Search ads and remarketing
The problem
Display ads without a plan just buy impressions
Display campaigns are easy to launch and easy to waste. Broad targeting shows ads to people who will never buy, ads appear on poor-quality sites and apps, and reports count impressions instead of results.
Display works when it has a clear job: introduce a new service, promote an event or remind past visitors to come back. We set that job first, then the audience, creative and measures to match.
What's included
What's included in display advertising
Planned, designed and measured by the same team that runs your search and social campaigns.
Audience targeting
Custom audiences based on searches, interests and websites, plus your own customer lists and website visitors.
Contextual placements
Ads placed on topics and sites relevant to your offer, with exclusions to keep your brand off poor-quality sites.
Banner and responsive ads
Responsive display ads and banner sets designed in your brand, with clear messages and calls to action.
Ads shown to people who visited your website, viewed a product or started an enquiry.
Frequency and brand safety
Frequency caps and content exclusions, so people are not shown the same ad too often or in the wrong places.
Measurement
Conversion tracking, UTM tags and GA4 reports that show visits, enquiries and assisted conversions from display.
How it works
How a display campaign works
Step 1
Set the goal
We agree what the campaign is for and how success will be measured: visits, sign-ups, bookings or sales.
Step 2
Build audiences
We build audiences from your data, your website visitors and Google’s targeting options.
Step 3
Create and launch
We produce the ads in your brand, agree them with you and launch with frequency caps and exclusions.
Step 4
Review
We review placements and results regularly, cut poor sites and move budget to the audiences that respond.
Public bodies and events
Awareness campaigns for public bodies and events
Councils, charities and event organisers often need to reach a broad local or regional audience in a short window. Display and video ads, alongside social media, can do that with a budget you control.
- Location targeting by county, town or radius
- Campaign dates that match registration or booking windows
- Landing pages built to capture registrations and bookings
- Plain-English reports you can use in your own reporting
See how we work with local government and charities and non-profits.
Proof
Awareness campaigns for our clients
Campaigns built to reach a clear audience in a set window.
Local government
A four-month awareness campaign for Leitrim County Council, aimed at local, regional and diaspora audiences. Over 250,000 organic Facebook impressions in the first three weeks.
Tourism
Geo-targeted ads in peak season for a Westport bike hire business, with call and enquiry tracking to show what the ads brought in.
Keep exploring
Related pages
Common questions
What is the Google Display Network?
It is the network of websites, apps and Google services such as YouTube and Gmail where Google Ads can show image and video ads. It reaches people while they browse, rather than when they search.
Is display advertising good for generating leads?
Display is strongest for awareness and remarketing. It can generate leads, especially when aimed at past website visitors, but search ads usually bring in more ready-to-buy enquiries. We often run the two together.
Do you design the ads?
Yes. We produce responsive display ads and banner sets in your brand, and you approve them before launch. We can also work from creative your designer has made.
How do you keep our ads off unsuitable websites?
We use Google’s content exclusions, placement exclusions and frequency caps, and review where ads appeared. Poor placements are excluded as the campaign runs.
Plan an awareness campaign that leads somewhere
Book a free 30-minute consultation. Tell us who you need to reach and when, and we will suggest the right mix of channels.