Launching The Leitrim Gathering online for Leitrim County Council

A county-wide campaign needed one clear home and early momentum

We worked with Leitrim County Council and its Economic Development team on the digital launch of The Leitrim Gathering, a county-wide event campaign planned for 2025. The core campaign objective was brand awareness.

The campaign had to reach local, regional and diaspora audiences over a four-month awareness period. It also needed a simple way for individuals, community groups and organisations to register interest in getting involved.

The council needed:

• A clear online home for the event
• A way for people and groups to register their interest
• A content structure the council team could update internally
• A social media plan to build awareness
• Early momentum across local, regional and diaspora audiences

The setup had to be simple, flexible and campaign-ready. The internal team needed enough control to publish updates, share campaign information and capture expressions of interest, without unnecessary complexity.

We focused the strategy on two owned channels rather than many

We built the digital strategy around two primary owned channels: the website and Facebook. Rather than spreading effort across too many channels, the campaign concentrated on a simple website and a consistent Facebook presence.

The website was built from the ground up as the central campaign hub. It gave the council team a place to publish information, add campaign content and direct people towards registration.

Facebook activity carried awareness and reach, with a weekly posting schedule shaped around key target locations and audience groups.

A campaign hub the council team can update itself

We delivered:

• A campaign website for The Leitrim Gathering
• A registration pathway for individuals and groups interested in taking part
• A website structure the internal team could update
• A Facebook-led awareness plan
• A weekly posting schedule
• Campaign messaging focused on participation and visibility
• Digital support during the early launch phase

Over 250,000 organic Facebook impressions in the first three weeks

The campaign generated strong early visibility. In the first three weeks alone, organic Facebook activity reached over 250,000 impressions.

That early momentum helped the campaign establish awareness, direct people to the website and create a clear digital base for ongoing event promotion. The council team also gained a practical structure for managing the campaign.

The wider lesson for public bodies is focus. A simple website and one consistent social channel let a campaign build visibility quickly while staying manageable for the team that runs it.

Related capabilities: website design, digital marketing, content marketing and our work with local government and public bodies. Book a free 30-minute consultation to discuss a similar project.