Keyword research services

Keyword research that shows what your buyers search for and which pages should answer them

We find the words and questions your buyers use in Google and AI tools, sort them by intent and value, and map each one to a page on your website. You get a plan your team can write and build from.

Who it’s for: New sites, redesigns and content plans
What you get: A keyword map and priority list
Used for: SEO, AI search and Google Ads
Markets: Ireland, the UK or both

The problem

Guessing what people search for wastes content and ad spend

Businesses often describe their services in their own words, not the words buyers use. A page about “cycling experiences” will struggle to rank for “bike hire Westport”.

Keyword research closes that gap. It shows the searches that bring in buyers, the questions people ask before they buy, and the searches that waste money in Google Ads.

Woman asking a smart speaker a question while holding her phone at home — People now ask questions out loud and in AI tools, as well as typing short searches.

What you get

What you get from keyword research

Delivered as a spreadsheet and a short report, with a walk-through for your team.

Priority keyword themes

Related searches grouped into themes, each with a clear goal: an enquiry, a booking, a sale or a sign-up.

Search intent

Each search sorted by what the person wants: information, a comparison, a local provider or a purchase.

Keyword-to-page map

Each theme mapped to an existing page, a page to improve or a page to create, so your pages do not compete.

Questions for content

The questions buyers ask in Google and AI tools, ready to use in guides, FAQs and sales material.

Competitor gaps

Searches where competitors appear and you do not, and the pages they use to rank.

Paid search input

High-intent terms for Google Ads, plus negative keywords that stop spend on searches that will not convert.

How it works

How keyword research works

Step 1

Discovery

We talk to you about your services, best customers and margins, and review your Search Console and Google Ads data.

Step 2

Research

We gather search data for Ireland, the UK or both, using Google’s own tools and live search results.

Step 3

Prioritise

We remove irrelevant terms, group the rest into themes and rank them by value and difficulty.

Step 4

Map and hand over

You get the keyword map and report, and we walk your team through it so it gets used.

Local and AI search

Local and conversational searches

Many valuable searches include a place: a town, a county or “near me”. We include local variations for the areas you serve and check what appears in Google Maps and the local pack.

We also look at how people phrase longer questions in ChatGPT, Gemini and Perplexity. These conversational searches show what buyers need to know, and they shape the content AI tools quote.

Local search terms by town and county
Question-style searches for FAQs and guides
Seasonal patterns, such as peak tourism months

Proof

Keyword research in practice

How research shaped real campaigns and content.

Tourism

Paddy & Nelly Bikes, Westport

Two cyclists on a country road in County Mayo with mountains ahead

Geo-targeted Google Ads on high-intent “bike hire Westport” searches in peak season, with call and enquiry tracking to show which searches brought in customers.

Read the case study →

B2B

A technical laboratory group

Two colleagues reviewing charts and results at a table

Standards-led content and schema for a technical B2B laboratory group, with tracking of how often AI tools cite the business.

Common questions

What tools do you use for keyword research?

We use Google Search Console, Google Ads Keyword Planner and live search results, alongside your own GA4 data. Search Console is especially useful because it shows the searches your site already appears for.

How long does keyword research take?

It depends on the size of the site and the number of markets. Research for one service area is quicker than a full site plan. We agree the scope with you first: fixed scope, ask for a quote.

Is keyword research still useful with AI search?

Yes. The words and questions people use still show what they want. AI tools answer longer questions, so we include question-style searches and use them to plan content that can be quoted.

Can you write the content too?

Yes. Our content marketing service can write the pages and guides from the keyword plan, or your team can use the plan to brief writers.

Find out what your buyers search for

Book a free 30-minute consultation. Tell us about your services and markets and we will suggest where research should start.