Google Shopping ads in Ireland
Google Shopping ads for Irish online retailers, built on clean product data and measured on sales
We configure Google Merchant Center, repair product feeds and manage Shopping and Performance Max campaigns for retailers selling online from Ireland. Sales are tracked in Google Analytics 4, so leaders can see which products earn their spend.
- Clients
- Online retailers and producers
- Toolkit
- WooCommerce, Shopify, BigCommerce and more
- Deliverables
- A clean feed and measured campaigns
- Entry point
- A feed and account review
The challenge
The product feed, not the campaign, usually limits Shopping performance
Shopping ads are built from product data, not keywords. Missing Global Trade Item Numbers (GTINs), vague titles, incorrect prices or shipping details and disapproved products stop ads showing, or show them for the wrong searches.
In many Shopping accounts the feed is the constraint before the campaigns are. Correcting it is often the fastest route to more sales.
How we help clients
Clean data, sound structure and sales tracking drive Shopping returns
We cover the full scope, from account and feed set-up to monthly campaign management.
Merchant Center configuration
We configure and verify business details, shipping, returns and tax settings, then link the account to Google Ads and Google Analytics 4.
Product data quality
We clean up titles, descriptions, images, GTINs, categories and availability, and resolve disapproved products.
Platform integration
We connect feeds from WooCommerce, Shopify, BigCommerce, Squarespace or Wix, so products and prices stay in step.
Campaign architecture
We structure Shopping and Performance Max campaigns by category, margin or best sellers, with budgets agreed in advance.
Free product listings
Products also appear in Google’s free listings and on the Shopping tab, alongside paid ads.
Sales measurement
We track purchases with order values in Google Analytics 4 and Google Ads, so return on ad spend is measured on real sales.
Our approach
Fixing the feed at source comes before any campaign spend
01
Diagnose
We review Merchant Center, the feed, tracking and any existing campaigns, and set out what is holding sales back.
02
Correct the data
We correct product data at source in the shop, so the fixes hold.
03
Build and launch
We build campaigns around best sellers and margins, with budgets agreed before launch.
04
Refine
Each month we review products, search terms and return on ad spend, and shift budget to what sells.
Shop platforms
Feed problems are best fixed inside the shop platform itself
We build and support online shops on WooCommerce and work with Shopify, BigCommerce, Squarespace and Wix. As a result, we can resolve feed problems in the shop itself, not only in Merchant Center.
- Product titles written the way buyers search
- Irish VAT rates and delivery zones that match the feed
- Sale prices and stock levels kept in step with the feed
- Checkout and purchase tracking tested before launch
Explore our websites and eCommerce capability and our work with retail and eCommerce businesses.
Client work
Shopping results depend on the shop, checkout and reporting beneath them
Shops, checkouts and reporting systems we have delivered.
eCommerce
WooCommerce Eircode lookup
We built our WooCommerce Eircode lookup plugin so customers can complete their full Irish address from their Eircode at checkout.
Horticulture
An Irish flower farm selling seasonal flowers direct. We automated its weekly sales reporting from point of sale to Google Sheets.
Outcomes
12x return on ad spend in 2025
We reported a 12x return on ad spend (ROAS) in 2025. We judge every campaign on the enquiries and sales it produces, not on clicks.
Explore further
Related capabilities
Questions clients ask us
What is Google Merchant Center?
It is where you upload your product data so Google can show your products in Shopping ads, free listings and other Google services. It also holds your product feed, shipping and returns settings and business details.
Why are our products disapproved?
Usually because of a data mismatch or a missing detail. Common causes are missing GTINs or identifiers, prices or availability that differ from your website, missing shipping details and policy issues. We find the cause in Merchant Center and fix it at source.
Do you work with Shopify as well as WooCommerce?
Yes. We build on WooCommerce and work with Shopify, BigCommerce, Squarespace and Wix. Each platform connects to Merchant Center differently, and we set up the right connection for yours.
Should we use Shopping or Performance Max campaigns?
It depends on your catalogue, budget and tracking. Standard Shopping offers more control and clearer reporting, while Performance Max can reach more placements once tracking is solid. We often start with one and test the other.
Let's discuss your Shopping and product feed priorities
Book a free 30-minute consultation. We will review your Merchant Center account and feed and identify what is holding sales back.