On-page SEO services
On-page SEO that makes every important page clear to buyers, Google and AI search
We review and improve the pages that matter most to your business: titles, headings, copy, internal links and schema. Changes are made in WordPress and measured in Google Search Console, for organisations across Ireland and the UK.
- Who it’s for
- Sites with traffic but few enquiries
- What you get
- Improved pages and a page-by-page plan
- Measured in
- Google Search Console and GA4
- Start with
- Your most valuable pages
The problem
Pages that do not say what they are about rarely rank
We often find service pages with vague titles, a single heading that says “Welcome” and copy that never uses the words buyers search for. Google has to guess what the page is about, and AI tools have nothing clear to quote.
On-page SEO fixes that page by page. Each important page gets one clear topic, a title and description that earn the click, and content that answers the questions buyers ask before they get in touch.
What's included
What's included in on-page SEO
Every change is explained and approved by you before it goes live.
Titles and descriptions
Page titles and meta descriptions rewritten around the search term and a reason to click, within Google’s display limits.
Headings and structure
One H1 per page and H2s that follow how buyers phrase their questions, so pages are easy to scan and quote.
Content improvements
Copy that answers the question early, adds named examples and proof, and cuts filler, in your tone of voice.
Internal links
Links between related services, guides and case studies with descriptive anchor text, so key pages get the attention they need.
Schema markup
Organisation, service, article, FAQ and breadcrumb schema added and tested, so search engines understand each page.
Images and media
Descriptive file names, alt text and compressed images that load quickly and help accessibility.
How it works
How on-page SEO works
Step 1
Pick the pages
We use Google Search Console and GA4 to find the pages with most to gain, such as those ranking just off page one.
Step 2
Match intent
Keyword research shows what each page should target and what people searching for it want to find.
Step 3
Improve
We rewrite titles, headings and copy, add internal links and schema, and make the changes in WordPress.
Step 4
Measure
We track rankings, clicks and enquiries for each page and keep working on pages that are not moving.
AI search
On-page SEO for AI search answers
ChatGPT, Gemini, Perplexity and Google’s AI Overviews pick out pages that answer a question clearly. The same on-page work that helps you rank in Google helps your pages get cited.
- A direct answer near the top of the page
- Facts that can be checked: names, places, tools and dates
- FAQ sections written in the words people use
- Author and organisation details marked up with schema
For a full picture of how AI tools see your business, start with our AI Search Visibility Audit.
Proof
On-page work for our clients
Real projects for our clients, and what we changed.
B2B
A technical laboratory group
Standards-led content and schema markup for a technical B2B laboratory group, with tracking of how often AI tools cite the business.
Tourism
Key pages restructured for mobile visitors and Google Business Profile optimised, for more local visibility in Westport.
Keep exploring
Related pages
Common questions
What is the difference between on-page and technical SEO?
On-page SEO improves what is on each page: titles, headings, copy, links and schema. Technical SEO deals with the site as a whole: crawling, indexing, speed, redirects and structure. Most sites need some of both, and we often run them together.
Will you change the wording on our pages?
Only with your approval. We suggest new titles, headings and copy, explain the reason for each change and keep your tone of voice. Nothing goes live until you sign it off.
How soon will we see results?
Google usually picks up changes once a page is recrawled, which can take days or weeks. Ranking changes depend on competition, so we report on each page monthly rather than promise a timeline.
Which pages should we start with?
Usually your main service or product pages, then pages that Search Console shows ranking on page two. Those are often the quickest wins.
Can you work on Shopify or Wix pages?
Yes. The principles are the same on WordPress, Shopify, BigCommerce, Squarespace and Wix. Where a platform limits what can be changed, we tell you and find the closest option.
Make your key pages work harder
Book a free 30-minute consultation. Send us the pages that matter most and we will talk through what could improve.