Google Ads management, Ireland
Google Ads management that reaches people ready to buy, and shows what it brings in
We plan, build and manage Google Ads search campaigns for businesses and organisations across Ireland. Every account is set up with conversion tracking in Google Analytics 4 and Google Tag Manager, so you can see which searches lead to calls, bookings and sales.
- Who it’s for
- Service, tourism and eCommerce businesses
- What you get
- Campaigns, tracking and monthly reports
- Platforms
- Google Ads and Microsoft Advertising
- Proof
- 12x ROAS in 2025
The problem
Most wasted ad spend comes from the wrong searches and no tracking
We often review accounts where broad keywords show ads to people looking for something else, every ad sends people to the homepage and nobody can say which clicks became customers.
Search ads work best when they match high-intent searches, send people to a page that answers that search and count the calls, forms and sales that follow.
What's included
What's included in Google Ads management
Set-up, management and reporting, with tracking in place before any money is spent.
Account and tracking set-up
Conversion tracking for calls, forms, bookings and sales in Google Ads, GA4 and Google Tag Manager, with consent mode in place.
High-intent keywords, match types and a negative keyword list built from your services, locations and margins.
Campaign build
Campaigns and ad groups structured by service and location, with responsive search ads and call, location and sitelink assets.
Landing pages
Advice on, or a rebuild of, the pages your ads send people to, so each ad lands on a page that matches the search.
Ongoing management
Search term reviews, bid and budget changes, ad testing and seasonal adjustments every month.
Reporting
A monthly report in plain English: spend, enquiries, cost per enquiry and what we are changing next.
How it works
How Google Ads management works
Step 1
Review or plan
We review your existing account, or plan a new one around your goals, services, areas and budget.
Step 2
Track
We set up conversion tracking before spending, so results can be measured from day one.
Step 3
Launch
We build the campaigns and write the ads, and agree the budget with you before anything goes live.
Step 4
Improve
Each month we review search terms and results, cut waste and put more budget behind what works.
Local and seasonal
Local and seasonal Google Ads campaigns
Many businesses serve a town, a county or a region. We target ads by location and radius, schedule them for the hours you can answer the phone, and adjust budgets for busy seasons.
- Location targeting by town, county or radius
- Call assets and call tracking for phone-led businesses
- Ad schedules matched to your opening hours
- Microsoft Advertising where it reaches more of your buyers
Search ads work alongside Google Shopping ads for retailers and remarketing for people who visited but did not enquire.
Proof
Google Ads results for our clients
What we did and what changed.
Tourism
Geo-targeted Google Ads on high-intent “bike hire Westport” searches in peak season, with call and enquiry tracking. The result: more calls from visitors already in Westport.
Results
12x ROAS in 2025
We reported a 12x return on ad spend (ROAS) in 2025. Every campaign we run is judged on enquiries and sales, not clicks.
Keep exploring
Related pages
Common questions
How much should we spend on Google Ads?
It depends on how competitive your searches are, the areas you target and what a customer is worth to you. We look at search demand and likely costs with you before launch and agree a budget you are comfortable testing. Management is fixed scope, ask for a quote.
Can you take over our existing Google Ads account?
Yes. We start with a review of the account, tracking and search terms, fix what is broken and then manage it month to month.
How soon will we see results?
Search ads can bring in clicks within days of launch. Most accounts need a few weeks of data before we can cut waste and judge cost per enquiry properly.
Do you manage Microsoft Advertising as well?
Yes, where it reaches your buyers. We can import your Google Ads campaigns into Microsoft Advertising and manage both together.
Do you also run Shopping and YouTube ads?
Yes. See our pages on Google Shopping ads and YouTube advertising. We plan them alongside your search campaigns so budgets and tracking work together.
Make your ad spend count
Book a free 30-minute consultation. We will look at your current ads, or your plans, and where the quickest gains are.