Inbound Marketing Part 1 – What Is It?

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Inbound marketing is a strategy used by businesses to build brand awareness and attract customers to the business. It is about helping customers locate the business. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type of marketing that focuses on sending adverts to customers. Inbound marketing is about attracting customers and is not about going to where customers are. Instead, the customers come to you.
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One of the benefits of inbound marketing is that it can be used to boost trust as it reaches out to the customers even before they need your product.

Without a doubt, inbound marketing is a great way to generate leads and expand the customer base.

The whole idea of inbound marketing revolves around one of the most important things we should all know how to do as human beings…

Building Relationships!

Inbound marketing helps in building relations with prospects. It avoids hard-selling a product. As a result, it promotes customer engagement.

Customers are more willing to engage with your business when they are presented with content that is informational, educational, and entertaining.

It is not about getting a salesperson to push a customer into buying a product.

Inbound marketing has a higher return on investment as customers receive an open invitation to the business and can make their own choices.

This type of marketing also offers an excellent way to generate quality organic leads.

It is significantly cheaper than other forms of marketing. AND to top it off, it allows the business to connect with people interested in its products.

The Benefits Of Inbound Marketing

We all know the struggle of figuring out the best psychological tactics to make people buy your product or service.

Multiple copies, different psychological hooks, and frameworks until something works.

But well, as we said, inbound marketing has nothing to do with that type of marketing.

So what are the biggest benefits of inbound marketing? Let’s see!

1.   Improves Brand Awareness

Inbound marketing offers an excellent way to build brand awareness.

If your business has a strong social media presence and can easily be found by customers on social media, then this can prove a very cost-effective way to make your business known.

Furthermore, it is essential to remember that more than 90% of online shoppers start their search online.

If your business website has good SEO, then it will be easier to find.

2.   Builds Brand Preference

Inbound marketing can be used to promote brand preference.

This means that customers are more likely to choose your business over the competition.

This is all thanks to the strategy’s engaging and entertaining content and offering this to customers.

3.   Cheap Lead Gen

Inbound marketing focuses on providing customers with the information they need to make the right choices.

Therefore, it can be a clever and cheap way to generate quality leads without having to spend a fortune.

It is also an efficient way to market your business.

To put this into perspective, inbound marketing has a higher return on investment than other forms of marketing.

It generates three times more leads than other marketing strategies.

4.   Great Way To Get Feedback

By communicating with customers on social media, inbound marketing offers a unique opportunity to learn about their problems and challenges.

This then allows businesses to make the required changes to the products to better serve the customers’ needs.

What’s more, inbound marketing can also serve as a multifunctional tool by getting feedback while also gathering customer data.

Final Word

Having a great social media presence and offering quality content is a great way to get noticed by potential customers.

By providing customers with entertaining and engaging content, you help build brand awareness.

Consequently, you generate quality leads, and as a result, customers are more likely to seek your business out when they are ready to make a purchase.

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Chief Consultant
Media Mojo Pte Ltd