Website DevOps
Elmgrove Irish Flower Farm
Overview
Working with Elmgrove Irish Flower Farm to modernise their tech stack one step at a time.
When we started working together on some simple digital tasks, we knew we would be eager to work with Darragh & the team at Elmgrove Irish Flower Farm to build a simple, intuitive but highly customisable website for EIFF.
The Elmgrove Irish Flower Farm team have given us a clear base to work from while also allowing us to develop and innovate, quite literally, on the move. It was crucial we maintained the requirements of the existing e-commerce solution while looking at ways to make things simpler for the store.
This started with WooCommerce for their Ireland e-commerce store.
Focus Areas
Local and Regional Delivery Company APIs
We worked with both local and national logistics companies to develop a shipping solution just for Elmgrove Irish Flower Farm. This resulted in native consignment creation, label generation and bulk management features into the default WooCommerce interface. This allows for dynamic generation of shipments based on the delivery address (county, Eircode and so on).
Dynamic Document Creation
Elmgrove Irish Flower Farm offers customers the chance to create a custom gift card note when they are selecting the bouquet. It’s a special way to add that little bit more when a customer is sending their bloom. This is A5 document is generated dynamically for each order without the need for the team to worry about copy & paste.
Deep Digital Channel Integration
Deep integration with digital marketing channels such as Facebook, Instagram, Mailchimp & Google Merchant Centre to increase brand awareness and engagement. This deep customisation comes without sacrificing the rights customers and visitors have to privacy. Customers can opt-in to a simple newsletter which can be customised to them.
