GlowRed Campaign by HIV Ireland

Helping HIV Ireland Make GlowRed Orders Easier To Manage

GlowRed is a HIV Ireland awareness and fundraising campaign. The campaign needed a straightforward way for individuals and organisations to order GlowRed pins, make a donation, and receive clear confirmation that their order had been received.

Titan Digital developed a website-based order portal that made the process easier for supporters and more manageable for the HIV Ireland office team.

Creating A Clearer Supporter Journey

Before the portal, the campaign needed a smoother way to handle public orders and donations. The process had to work for both individual supporters and organisations, while keeping administration simple for the team managing fulfilment.

The key requirements were to:

• Make it easy to order a GlowRed campaign pin
• Allow supporters to donate as part of the same journey
• Capture the information needed for dispatch
• Notify the office team when an order was placed
• Send a clear confirmation email to the end-customer
• Keep the experience simple, accessible, and low-friction

Building A Practical Online Order Portal

Titan Digital created an online order portal on the HIV Ireland website. The portal allowed users to complete the full process in one place: order a pin, add their details, make a donation, and receive confirmation.

Behind the scenes, the office team received the order information they needed to process and dispatch the pins. The customer also received an automated notification email confirming the order.

Reducing Admin And Supporting Campaign Participation

The new portal gave HIV Ireland a clearer, more reliable way to manage GlowRed campaign orders and donations.

It helped to:

• Reduce manual administration around campaign orders
• Create a smoother supporter experience
• Give the office team the information needed for dispatch
• Support both individual and organisational participation
• Provide a more professional and consistent campaign journey

Why It Worked

For a public awareness campaign, the supporter journey needs to be quick, clear, and trustworthy. The GlowRed portal removed friction from the order process and made it easier for people to take part in the campaign.

The project is a good example of practical digital development: a focused website improvement that supports a real campaign, reduces admin for the team, and makes it easier for supporters to contribute.