Search Advertising Agency in Ireland
Reach people who are actively looking for what you sell. Titan Digital is a search advertising agency in Ireland that builds and optimises search ad campaigns to capture demand at the moment of intent—then measures performance through to leads and sales.
Search advertising is ideal for businesses that want measurable growth, transparent reporting, and the ability to scale budgets up or down with confidence.
Engage Customers When Intent Is Highest
Search ads appear when users are researching, comparing, and ready to take action. Unlike many awareness channels, paid search allows you to:
- Target specific products, services, and locations
- Control spend, bidding, and visibility
- Test messaging quickly and improve performance over time
- Attribute results using conversion tracking and analytics
With the right account structure and tracking in place, search advertising becomes a predictable, data-led acquisition channel rather than a guessing game.
Our Approach to Search Engine Advertising
1) Account & Tracking Foundations
Before spend is increased, we ensure the essentials are correct so results can be trusted.
We review and implement:
- Google Ads and Microsoft Ads account structure
- Conversion tracking (forms, calls, purchases, and key actions)
- Google Tag Manager setup and tag hygiene
- Analytics alignment (including GA4 where applicable)
- Consent-aware measurement and reporting requirements
2) Keyword & Audience Research
Campaigns perform best when they are aligned with the real phrases customers use.
Research includes:
- High-intent keyword discovery and prioritisation
- Search term intent mapping (awareness vs. ready-to-buy)
- Competitor and market insights to identify opportunity gaps
- Negative keyword planning to reduce wasted spend
3) Campaign Planning & Build
We design campaigns to improve quality, relevance, and cost efficiency.
Key elements:
- Logical campaign and ad group segmentation
- Compelling ad copy aligned to landing pages
- Extensions/assets to increase click-through rate
- Location targeting for Ireland (and beyond where relevant)
- Device, schedule, and audience adjustments
4) Ongoing Optimisation & Performance Improvement
Search advertising is not a set-and-forget channel. As a performance-focused search advertising agency in Ireland, Titan Digital continuously improves results using live data.
Optimisations typically cover:
- Budget allocation by campaign profitability
- Bid strategy testing and refinement
- Search term reviews and negative keyword expansion
- Landing page and conversion rate recommendations
- A/B testing of ads and offers
5) Reporting That Connects Spend to Outcomes
You will see what is working, what is not, and what we are doing next—without jargon.
Reporting can include:
- Cost per lead / cost per sale
- Conversion rate and revenue (where applicable)
- Search queries and user intent insights
- Clear actions and priorities for the next period
Platforms We Support
Google Ads
Capture demand across Google Search with campaign structures designed for performance and scale.
Microsoft Advertising (Bing)
Access additional high-intent users—often with competitive CPCs—depending on your market.
Who Search Advertising Works Best For
Search engine advertising is particularly effective for:
- Service businesses generating qualified enquiries
- E-commerce brands wanting revenue growth and product visibility
- B2B organisations targeting niche, high-value searches
- Businesses entering new locations or launching new offers
Related Paid Media Services
Retargeting / Remarketing
Re-engage past visitors and warm audiences to increase conversion rates.
YouTube Advertising
Build awareness and demand using video targeting aligned with your search campaigns.
Google Shopping Ads (E-commerce)
Improve product discovery and sales with Shopping campaigns and a well-structured Merchant setup.
Talk to a Search Advertising Specialist
If you would like support from a search advertising agency in Ireland for Google Ads or Microsoft Ads—whether that is a new build, an account overhaul, or ongoing performance management—get in touch with a short overview of your goals. We will come back with clear next steps and a straightforward plan.