Retargeting & Remarketing Agency in Ireland
Retargeting (also called remarketing) helps you reconnect with people who have already shown interest in your business. Whether someone visited key pages, engaged with your ads, or abandoned a basket, a well-structured retargeting strategy can shorten the path to purchase, lift conversion rates, and improve the efficiency of your wider paid media spend.
At Titan Digital, we are a privacy-first retargeting and remarketing agency in Ireland, planning and managing GDPR-aligned campaigns designed to move high-intent audiences from consideration to conversion.
Why retargeting works
Remarketing is effective because it focuses budget on users who already know your brand. Instead of starting from cold awareness, you are continuing a journey that has already begun, with messaging that reflects intent and timing.
Typical outcomes we target
- Higher conversion rates from warm traffic
- Lower cost per acquisition (CPA) versus prospecting alone
- Better return on ad spend (ROAS) for eCommerce and lead generation
- Improved brand recall across longer sales cycles
Our retargeting approach
Every remarketing campaign we build is structured around clear intent signals and measurable outcomes. We focus on relevance, frequency control, and structured testing so retargeting supports growth rather than simply increasing impressions.
Audience strategy and segmentation
We build remarketing audiences based on meaningful on-site and ad engagement actions, such as:
- Product or service page visits
- Lead form starters and non-submitters
- Add-to-cart and checkout abandoners
- Returning visitors and high-engagement users
- Customer lists where appropriate and consented
Creative and messaging that matches intent
We align retargeting creatives to the stage of the customer journey to keep messaging relevant and helpful, for example:
- Comparison-led messaging for mid-funnel visitors
- Reassurance and proof points for conversion-ready users (reviews, delivery, guarantees)
- Cross-sell and upsell messaging for existing customers
Channel selection
As a retargeting and remarketing agency in Ireland, we deploy campaigns across the channels that best match your audience and objectives, including:
- Google Display Network remarketing
- YouTube remarketing
- Paid social remarketing (platform-dependent)
- Dynamic remarketing for product-led accounts where feeds support it
GDPR and consent-led retargeting (privacy-first)
Retargeting in Ireland and the UK must be managed with a strong focus on privacy, consent, and responsible data use. We build remarketing campaigns around compliant practices to reduce risk while protecting performance.
How we support privacy-safe measurement
- Consent-aware tracking setups based on your site’s consent tooling
- Tag governance and event quality reviews
- Options to reduce reliance on third-party cookies over time
- Measurement approaches aligned with modern platforms and best practice
Specific implementation recommendations depend on your consent setup and your advertising stack.
Preparing your remarketing for a cookieless future
Remarketing is evolving due to browser changes, tracking limitations, and shifting platform policies. A resilient retargeting strategy should not depend on cookies alone.
Practical ways we future-proof retargeting campaigns
- Stronger first-party data foundations where appropriate
- Improved event design and conversion measurement
- Structured audience logic that does not over-rely on single signals
- Testing alternative targeting and creative approaches to maintain reach and efficiency
Retargeting management services
Retargeting campaign planning and build
Clear audience structures, messaging frameworks, and budget allocation aligned to funnel stages, tailored to your business model and goals.
Ongoing remarketing optimisation
Continuous testing and iteration, including:
- Audience windows (for example, 7/14/30 days)
- Frequency caps and exposure management
- Creative variations and message sequencing
- Landing page improvements and conversion rate optimisation inputs
Tracking and reporting
Reporting focused on decision-making metrics, including:
- Conversions and assisted conversions
- CPA and ROAS
- Incremental performance where measurable
- Audience value by segment
Who retargeting is ideal for
- eCommerce brands looking to recover abandoned revenue
- Service businesses with longer consideration cycles
- B2B teams that need to keep warm leads engaged
- Any organisation investing in paid media that wants higher efficiency from existing traffic
Talk to a retargeting and remarketing specialist in Ireland
If you want to improve conversions from existing website traffic, we can review your current setup and recommend a clear, GDPR-compliant remarketing plan.
Get in touch with a short overview of your goals and we will come back with next steps.