Titan Digital is a keyword research agency helping organisations in Ireland and the UK uncover the search terms that drive enquiries, sales and qualified traffic—not just clicks. Our keyword research process identifies the language your audience uses at each stage of the buying journey, then turns that insight into clear SEO and paid search priorities.
Whether you’re planning a new website, improving organic visibility, or reducing wasted ad spend, keyword intelligence becomes the foundation for confident decisions across content, landing pages and campaign targeting.
Why keyword research matters
Keyword research is more than building a list of phrases. Done properly, it helps you:
- Find high-intent demand your competitors may be capturing today
- Prioritise SEO efforts around topics that align with commercial outcomes
- Reduce inefficient PPC spend by excluding low-quality or irrelevant terms
- Improve content planning with clear themes for pages, blogs and FAQs
- Spot market shifts early, including emerging products, services and terminology
The goal is simple: attract the right visitors—people who are actively looking for what you offer.
What you get from a Titan Digital keyword research project
Our deliverables are built for action, not vanity metrics. You’ll receive:
Priority keyword themes
A structured set of keyword groups connected to your services, products, locations and customer intent—ready to map to pages and content plans.
Opportunity and competitiveness insight
A clear view of where it’s realistic to compete, where authority is required, and where quick wins may exist.
Search visibility snapshot
An assessment of how your website currently performs for selected priority terms, highlighting where SEO improvements will have the biggest impact.
Our keyword research process
1) Discovery & alignment
We speak with your stakeholders to understand:
- Your offerings, margins and business priorities
- Your customers, regions served and route to purchase
- What you believe you should rank for (and why)
This stage often uncovers gaps between internal terminology and what real users actually type into Google.
2) Data collection & expansion
We generate a wide pool of keyword ideas using multiple data sources and research methods, including:
- Theme-based expansion around your services and pain points
- Competitor and SERP-led discovery
- Variations by location, industry, use case and audience type
3) Filtering, validation & refinement
We reduce noise and focus on relevance by reviewing the dataset with your team to:
- Remove misleading or off-strategy terms
- Confirm intent (informational vs commercial)
- Identify high-value long-tail opportunities
4) Theme building & prioritisation
We organise keywords into actionable themes that reflect how people search, for example:
- Core service terms plus modifiers (e.g. consultant, agency, near me)
- Location signals (Ireland, Dublin, Cork, and UK-specific locations where relevant)
- Action and intent terms (e.g. pricing, best, compare, buy)
- Industry or application-specific phrasing
Prioritisation is based on a blend of relevance, intent, search demand and business value.
5) Search performance review
Finally, we evaluate your current visibility for priority themes to identify:
- Which pages need on-page optimisation
- Where new landing pages or content are required
- The themes most likely to deliver impact in the short and medium term
Who this keyword research service is for
Keyword research is particularly valuable if you are:
- Planning a new website or website restructure
- Investing in SEO and need a clear roadmap
- Running Google Ads and want to reduce wasted spend
- Expanding into new regions, products or services
- Competing in a crowded market and need message-market fit based on search behaviour
Turn search demand into a practical growth plan
If you want keyword research that connects directly to revenue outcomes—supported by real-world search behaviour and clear prioritisation—speak to Titan Digital.
Request a consultation
Share a short summary of your goals and we’ll come back with next steps and a recommended keyword research approach.
