Information Architecture Services
Plan a clearer website structure so users can find what they need quickly, and your business can convert more of the right visitors. Titan Digital delivers information architecture services that improve findability, navigation clarity and user journeys while supporting long-term SEO performance.
Why information architecture matters
Information architecture is the blueprint for how website content is organised and how people move through your site. When information architecture is done well, it reduces friction, improves engagement and supports SEO by making pages easier to understand and crawl.
Most visitors are subconsciously asking:
- Is this the right website for my problem?
- Can I find what I came for quickly?
- Do you offer a better option than what I’ve seen elsewhere?
- Where do I go next?
Our role is to ensure your site structure, navigation and page hierarchy answer those questions consistently across every key journey.
Our approach: research-led information architecture
We build information architecture around real user behaviour and business priorities, not guesswork or internal assumptions.
1) Audience and journey mapping
We identify who your priority users are and how they typically arrive, browse and decide. This includes:
- Key audience groups and intent
- Common tasks users need to complete
- Drop-off points and friction in current navigation
- Recommended user journeys from entry to conversion
2) Site structure and navigation design
We define the most logical way to group and label content so users can scan and self-navigate confidently. This stage covers:
- Content grouping and hierarchy (what sits where and why)
- Clear, user-friendly naming and terminology
- Navigation models (top navigation, hub pages and breadcrumbs where relevant)
- Alignment with search intent to support SEO performance
3) Sitemap and page framework
You’ll receive a practical sitemap that outlines your proposed site structure and prioritised pages. Depending on the project, this may include:
- A full sitemap for new builds or restructures
- Recommended landing pages for SEO and campaigns
- Page purpose definitions (what each page is responsible for achieving)
4) Content migration planning
If you’re moving to a new platform or rebuilding your site, we create a content migration plan designed to reduce risk and maintain performance. This typically includes:
- Content inventory and what should be kept, improved, consolidated or removed
- Redirect considerations to protect rankings and traffic
- A structured approach to move content without losing critical assets or functionality
- A launch-ready checklist to minimise disruption
When to invest in information architecture services
Information architecture services are especially valuable if:
- Your site has grown over time and feels inconsistent or messy
- Users struggle to find key information or complete tasks
- You’re planning a website redesign or platform migration
- SEO performance has plateaued due to weak structure or unclear topic groupings
- Internal teams can’t agree on how content should be organised
What you’ll get
Deliverables are tailored to your site, but typically include:
- Information architecture recommendations grounded in user intent and business goals
- A proposed sitemap and navigation structure
- Content grouping and page hierarchy guidance
- A practical content migration plan where required
Talk to an information architecture expert
If you’re planning a new site, rebuilding an existing one or migrating platforms, we can help you design information architecture that improves usability and supports long-term growth.
Get in touch with a short summary of your project and goals, and we’ll recommend next steps.
