Google Shopping Ads put your products in front of high-intent buyers at the exact moment they’re searching. When your Google Merchant Centre is set up correctly and your product feed is clean, Google Shopping Ads can become one of the most reliable drivers of profitable eCommerce growth.
Titan Digital helps Irish and UK retailers improve visibility, ROAS and product-level performance through structured Google Merchant Centre management, feed optimisation and data-led Google Shopping Ads optimisation.
Why Google Shopping Ads work for eCommerce
Google Shopping Ads are designed for buyers, not browsers. They display product imagery, pricing and key details directly within Google results, helping shoppers compare options quickly and take action.
Key benefits for online retailers
- More qualified traffic: Reach people actively searching for specific products or categories with Google Shopping Ads.
- Higher purchase intent: Product-led Shopping ad formats attract users closer to buying than generic text ads.
- Better merchandising at scale: Promote bestsellers, seasonal lines and margin-focused ranges with clear control.
- Transparent performance data: Track results by product, brand, category and audience segment.
- Flexible budget control: Invest where return is strongest and reduce spend where performance drops.
Google Merchant Centre: the foundation of Shopping success
Google Merchant Centre is where Google reads your product data. If your feed is inaccurate, incomplete or disapproved, your Google Shopping Ads performance will suffer—regardless of how well the campaign is structured.
What a strong Google Merchant Centre setup delivers
- Eligibility across Google Shopping placements (where relevant to your business and product type)
- Cleaner product data that improves ad relevance and click-through rate
- Fewer disapprovals and faster resolution of policy or data issues
- More accurate pricing and availability, reducing wasted clicks and poor user experience
Our approach to Google Shopping Ads management
Titan Digital focuses on practical performance improvements—rooted in product data accuracy, smart campaign structure and continuous optimisation of Google Shopping Ads and Google Merchant Centre.
1) Google Merchant Centre setup & product feed optimisation
We support retailers with Google Merchant Centre management including:
- Product feed configuration and diagnostics
- Product data improvements (titles, descriptions, GTINs, categories, attributes)
- Disapproval prevention and resolution
- Shipping, tax/VAT and returns-related requirements (as applicable)
2) Google Shopping campaign build & structure
We design Google Shopping campaigns to match your commercial goals, such as:
- Separating top performers from long-tail products
- Segmenting by margin, category, brand or seasonality
- Creating a structure that supports clear bidding and reporting
3) Ongoing optimisation & performance improvement
Our Google Shopping Ads management typically includes:
- Search term and product performance analysis
- Bid strategy refinement and budget allocation
- Creative and product data testing to lift CTR and conversion rate
- Regular reporting focused on sales, ROAS and cost control
Common issues we help fix
Google Merchant Centre feed or account challenges
- Product disapprovals or limited visibility
- Mismatched pricing or availability
- Missing identifiers (e.g., GTINs) and incomplete attributes
- Poor product titles limiting reach on Google Shopping
Google Shopping Ads campaign performance challenges
- Strong spend but weak ROAS
- Low impression share due to structure or bidding constraints
- Too much budget going to low-value products
- Limited insight into what’s truly driving sales
Who this service is for
Google Shopping Ads and Google Merchant Centre management is a strong fit if you’re:
- An established eCommerce brand looking to scale profitably
- A retailer launching Google Shopping Ads for the first time and wanting it done properly
- Spending on Shopping already but not seeing consistent returns
- Managing a large catalogue and need better feed control and automation
Talk to an expert
If you’d like support with Google Shopping Ads and Google Merchant Centre—whether it’s a fresh setup, a performance audit or ongoing management—get in touch with a brief overview of your store and goals. We’ll come back with clear next steps and a transparent recommendation. Simply fill in the form below, and we’ll get back to you.