As a display advertising agency in Ireland, Titan Digital helps brands reach potential customers while they browse websites, read the news, use apps, or watch video content. When planned properly, display advertising builds brand recognition, supports search performance, and creates additional demand you can convert through search and high-performing landing pages.
We design display advertising campaigns around measurable outcomes—whether that’s reach and awareness, lead generation, or eCommerce revenue—using modern targeting methods that work in today’s privacy-first environment.
What display advertising is (and why it still works)
Display advertising uses visual ad formats such as static banners, responsive display ads, and rich media to communicate your offer quickly and consistently. It’s particularly effective for brands that want to influence demand earlier in the customer journey.
- Growing brand awareness in new markets or categories
- Supporting product launches and promotions
- Creating demand that later converts through search and direct traffic
- Re-engaging past visitors with remarketing (where consent and platform policy allows)
Because display advertising reaches people before they actively search, it’s a strong complement to search advertising, SEO, and paid social.
Our approach to display advertising campaign planning
We don’t run set-and-forget display advertising. We build a clear plan, test intelligently, and optimise towards performance.
Audience research and targeting setup
We identify who you need to reach and how to reach them efficiently using a mix of targeting methods designed for quality and relevance.
- Contextual targeting based on placements and content themes relevant right now
- Custom audience signals built from interest and intent-led cues
- Demographic layering to refine relevance (where appropriate and compliant)
- Placement exclusions and brand safety controls to protect media quality
Creative that matches the message and the moment
Strong display advertising performance depends on creative assets that match intent, placement, and funnel stage.
- Clear, benefit-led messaging consistent with your landing page
- Creative aligned to funnel stage (awareness, consideration, conversion)
- Assets built for responsive display formats and priority placements
We can advise on messaging, structure, and asset requirements to improve engagement and conversion rate.
Conversion-focused measurement
Every display advertising campaign is built with tracking and reporting in mind so decisions can be made on real performance signals.
- Conversion actions aligned to business value (leads, purchases, key events)
- UTM discipline and channel attribution considerations
- Ongoing performance analysis to reduce wasted spend and improve ROI
Display advertising in a privacy-first world
With third-party cookies diminishing, contextual and first-party approaches matter more than ever. Modern display advertising strategies increasingly rely on stronger fundamentals rather than overdependence on individual user tracking.
- The content a user is viewing (context)
- Consent-led remarketing where available
- Creative testing and landing page relevance
- Clean tracking and well-defined conversion events
This shift rewards advertisers who plan properly, maintain data quality, and continuously optimise.
Channels we use for display advertising
Google Display Network (GDN)
Scale reach across websites and apps with targeting controls and optimisations built around your objectives.
YouTube and video placements
Extend your message through video inventory to drive awareness and consideration, supported by clear measurement.
Remarketing (where appropriate)
Reconnect with previous visitors and engaged users to improve conversion rates while respecting consent, policy, and best-practice frequency caps.
What you can expect from Titan Digital
- A structured display advertising plan tied to commercial goals
- Campaign builds that prioritise quality placements and relevance
- Transparent reporting with clear next steps
- Continuous optimisation, not just monthly maintenance
Ready to discuss your display advertising campaign?
If you’d like support from a display advertising agency in Ireland with planning, launching, or improving performance across Google Display Network and YouTube, get in touch with a brief overview of your goals and we’ll recommend a practical next step.
