Audience Research & Customer Journey Mapping
Audience research is the foundation of effective digital marketing. At Titan Digital, we use structured audience research and customer journey mapping to uncover who your customers are, what they need, and how they behave across channels and on your website—so your targeting, messaging and user experience are grounded in evidence rather than assumptions.
Our audience research and journey mapping approach helps you prioritise the right opportunities, reduce wasted spend, and build digital experiences that support engagement and conversion.
What our audience research delivers
We combine qualitative insight with performance data to build a practical picture of your market and customers. Depending on your goals, audience research and customer journey mapping deliverables may include:
User personas (who they are)
We define clear audience segments based on needs, motivations, objections and decision drivers—so teams can align on who you’re trying to reach and how to speak to them.
User scenarios (why they visit)
We identify the key reasons people come to your site, from researching options to seeking support or comparing suppliers. These scenarios inform content planning and funnel design.
User journey mapping (how they take action)
We map the steps users take to achieve their goals—what pages they use, where they drop off, and which touchpoints influence decisions—so you can remove friction and guide action more effectively.
Current experience and performance review
We assess how your existing website supports (or blocks) customer journeys, using UX review and analytics to highlight issues impacting engagement, trust and conversion.
Competitor and market landscape insight
We benchmark your digital presence against relevant competitors to understand expectations in your category and identify areas to differentiate—whether through messaging, experience, content or channel strategy.
Digital consumer journey mapping
Customer journeys don’t happen in isolation. They often begin with a trigger—such as a Google search, a paid ad, a referral, an email or a social post—and continue across multiple sessions before a decision is made. Customer journey mapping helps you design a site experience that supports those real behaviours.
Audience research and customer journey mapping can improve performance across:
- Stronger pathway design for key pages (landing pages, product/service pages, category hubs)
- Clear signposting and calls to action where users naturally look and decide
- Trust signals placed at the right points (proof, reassurance, clarity on next steps)
- Improved flow from research to enquiry or purchase
- Better alignment between traffic source intent and on-page content
Designing journeys for different markets
If you serve audiences in multiple regions, we can outline country- or market-specific customer journeys. Cultural expectations and decision-making patterns vary, and geo-relevant experiences often outperform one-size-fits-all pathways.
Mapping intent from first touch to decision
We also model the wider path to purchase—how users move from discovery to consideration and action—so your content and campaigns support each stage with the right message, format and offer.
How Titan Digital works
We keep audience research and customer journey mapping focused and actionable. Findings are translated into clear recommended improvements across:
- Website structure and navigation
- Page-by-page content priorities
- Conversion optimisation opportunities
- Targeting and campaign planning inputs
- Measurement requirements (what to track and why)
Who this is for
Audience research and customer journey mapping is particularly valuable if you are:
- Planning a new website or restructuring a current one
- Struggling with conversion rate despite strong traffic
- Entering a new market or targeting a new segment
- Investing in paid media and want sharper landing page alignment
- Looking to differentiate in a competitive category
Ready to understand your customers more clearly?
If you’d like to improve targeting, refine your site experience, or plan more effective digital campaigns, get in touch with a brief outline of your goals and we’ll recommend the next best step.
Call to action: Request a consultation.
