Growing Elmgrove Irish Flower Farm’s Brand Awareness Through Social Media
About our project with Elmgrove Irish Flower Farm
Elmgrove Irish Flower Farm is an Irish-grown flower farm producing seasonal, sustainable blooms. Rooted in local values and natural growing cycles, Elmgrove supplies flowers directly to customers who care about provenance, quality, and supporting Irish producers. Elmgrove needed a digital marketing agency & consultant to increase their social media presence.
CLIENT
INDUSTRY
Digital Marketing Brings Elmgrove Irish Flower Farm Into Full Bloom
Elmgrove’s product is inherently visual and emotional. Customers don’t just buy flowers; they buy into a story of seasonality, sustainability, and Irish-grown produce. Social media was already part of the business, but it lacked structure, consistency, and a clear growth strategy tied to sales and enquiries. The opportunity was to turn search & social platforms into a reliable marketing channel, not just a place to post nice photos.
Planting The Seeds For Growth – A Digital Strategy & Optimising For Customer Acquisition
The primary objective was to grow brand awareness and engagement through social media, while supporting seasonal sales and enquiries. This included building a recognisable visual identity, developing a relevant and engaged audience, and ensuring social media activity aligned with the rhythms of the flower-growing calendar.
Titan Digital developed a content-led social media strategy that feels natural, human, and distinctly Irish. Rather than pushing overt sales messages, the strategy focused on storytelling, education, and behind-the-scenes content that brought the flower farm to life.
The emphasis was on consistency, clarity, and connection.
Content was structured around the real-life of the flower farm — planting, growing, harvesting, and arranging. Posts showcased seasonal blooms, day-to-day farm activity, and the people behind the business. This helped followers feel connected to the process, not just the end product, and reinforced the value of locally grown flowers.
Audience Growth & Engagement
The strategy focused on attracting the right audience rather than chasing follower numbers. Through consistent posting, relevant hashtags, and community-focused content, Elmgrove grew an engaged following of people genuinely interested in Irish-grown flowers. Engagement rates improved as content became more relatable and story-driven.
Measurement & Insights - In Full Bloom
Performance was reviewed regularly to understand which content resonated most with the audience. Engagement, reach, saves, and direct enquiries were used to shape future content decisions. This allowed Elmgrove to focus time and energy on what actually worked rather than guessing.
Results & Impact
Through a more structured, intentional social media presence, Elmgrove Irish Flower Farm achieved greater brand awareness, higher engagement, and increased interest in its seasonal offerings. Social platforms became a key channel for educating customers, building trust, and supporting sales throughout the growing season. Most importantly, social media began to feel manageable and purposeful, rather than overwhelming.
Why the Project Worked
The project's success came from respecting the nature of the business. By aligning content with seasonality, authenticity, and storytelling, social media became an extension of the farm itself. The strategy proved that small Irish producers don’t need gimmicks — they need clarity, consistency, and connection.